Some eye-openers for independent developers

In this episode of the Mobile App Chat podcast, Freemium economics expert Eric Seufert reveals some eye-watering statistics for independent developers. In his opinion, a paid-acquisiton campaign is pointless with a budget of $50K, while many outfits with freemium apps at the top of the charts are spending in the order of $500K/day on acquisition. Yes, you heard that right: per day! It's a good job that cases such as Flappy Bird exist to give us some glimmer of hope!